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KIA - Rio Lauch

KIA - Rio Launch

We launched the new KIA Rio in to the Australian market. I was involved at the early concept stage to come up with visual layouts on all digital media. After which I had to finalize the creative and create assets for all online, video and print media.

The campaign was to highlight the sharp exterior, lush interior and superior warranty of the 2017 Kia Rio.

  • CLIENT
    KIA
    DATE
    2017
    SKILLS
    Photoshop, Illustrator, After Effect, Cinema 4D

360 Video Concept

I came up with the idea of creating a 360 video with each copy line forming while traveling along a path. If the viewer holds his visual position still, the camera will take them around the stage.

To understand the idea better, I quickly created a couple of videos to get a better understanding.